"This wasn’t about starting a fashion brand. It was about solving a problem we all face daily."
It started with the heat in Cairo. Every summer was getting hotter, and it became harder to go through the day without feeling uncomfortable. Our founder was constantly making small changes — switching out clothes more often, carrying extra shirts, cutting the tags off anything that rubbed the wrong way. That’s when he realized something simple: even the basics, like boxers, weren’t made for this kind of heat. Most options were either too thick, trapped sweat, or just didn’t hold up in a hot climate.
And Then Floe Was Born: A Cooler Way to Wear the Basics
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Design That Starts With Discomfort
Every stitch, seam, and fabric choice was driven by one question: how does it feel in the heat? We stripped away what didn’t work—tags, heavy materials, tight seams—and built from scratch for breathability, movement, and all-day comfort.
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Built Right From the Start
We partnered with specialists in performance fabrics and ethical manufacturing to create a boxer that actually works in heat. Lightweight, sweat-wicking, and soft on skin - the material was chosen for comfort, durability, and sustainability.
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More Than Just Basics
Floe was born from a real problem—and we told it like it is. No hype, just honesty. We built a brand around everyday discomfort in hot climates, speaking directly to people who wanted comfort without compromise.
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From idea to your drawer
After testing, refining, and obsessing over every detail, we brought Floe to life. Launching wasn't the end—it was the start of delivering real comfort to real people, right when they needed it most.
MODAL DEEP DIVE
Modal is a lightweight, breathable fabric made from beech tree pulp. It’s processed using an eco-friendly method that uses less water and energy than conventional fabric. Known for its softness, durability, and moisture-wicking properties, Modal is ideal for hot climates. It resists shrinking, holds its shape, and stays smooth over time. Commonly used in underwear, sleepwear, and activewear, Modal offers everyday comfort with a performance edge.